In 2020, Data Bridge Research reported that Augmented Reality (AR) and Virtual Reality (VR) expected growth at a rate of 68,5% in the forecast period of 2020 to 2027. As we discussed in the previous article about Augmented Reality Trends in 2020, the impacting potential of AR is significant, thus AR becomes a promising new technology that can help improve business operations as well as improve the consumer experience.
Recently, ARUTALA has already developed a new experience for visitors that can interact with objects similar to those in the real world, we called it XPLORIA AR. This product is a game app with AR technology to support tourism spots and shopping centers. The main reason we developed XPLORIA AR is to enhance the amusement of its audience and bring the visitors experience to the next level.
XPLORIA AR uses a type of Marker-based AR that provides users more information about the object after they scan and focuses it on the recognition of objects using their smartphone. For good example, the users can see 3D objects with the interactive information and virtual sounds. There are several advantages of this product, such as:
- Brings Visual into Reality
XPLORIA AR provides fully interactive 3D objects, so the users can see 3D objects instead of 2D objects. So the users can also observe objects and bring the new way that people physically can interact, learn, and feel the object.
- New Way of Creative Content Marketing
XPLORIA AR can help the marketing department to boost their marketing content and be used to enhance the status of the brand itself, it’s because AR is a relatively new phenomenon for most people and it will get people talking and generate lasting memories of the users.
- It’s Engaging!
This product provides a much-enhanced sense of reality than any other technology in use and it can create a truly mesmerizing experience that keeps customers or visitors coming back for more.
XPLORIA AR is more than application, forward-looking businesses especially in the tourism sector will be able to upgrade the experience they offer their customers. For a good conclusion, please check our XPLORIA AR product through www.arutala.id. (S. Bagus Yudananto Nugroho – News)