The Application of Augmented Reality (AR) for Business

AR is perhaps better known in the world of games. AR or Augmented Reality technology began to be known to the public since the game Pokemon GO boomed a few years ago. According to, the worldwide market size for augmented reality is forecast to increase in the next few years. Over the period from 2017 to 2025, the augmented reality market size is estimated to increase by over 195 billion U.S. dollars, increasing from roughly 3.5 billion in 2017 to over 198 billion U.S. dollars in 2025. 

Seeing the many uses of AR technology, it is not impossible to apply this technology to the business world. In fact, it is not uncommon for large companies to start using AR technology to facilitate buying and selling transactions and so on. Sephora and Walmart are some examples of large companies that are starting to use AR in their business activities. 

When a woman is going to shop for makeup online, there will be many considerations in choosing the color and type of makeup. Sephora provides a solution to this problem by implementing AR technology in its e-commerce. AR technology allows consumers to ‘try’ first whether the color of makeup is suitable for their face before they decide to buy it.

According to, 69% consumers expect retailers to launch AR applications. Meanwhile, 34% of users are confirmed to use AR when shopping. And 31% of consumers choose to shop at stores that provide AR technology. In the property business, AR technology can also be applied to view desired properties online. There are about 95% of consumers who search for homes and properties online. And 51% of them managed to get and buy the property and house they wanted.

This proves that AR technology helps a lot in the business field, both for consumers as well as for business owners. Especially during the COVID-19 pandemic, where the situation is less favorable for buyers to come directly to the store to make purchases or see the house in person. Consumers will prefer to shop in a way that is safe but also does not harm them. That’s why AR technology will be very useful because they can see how the product is worn before buying, how the house conditions they want, and so on.

So, have you considered using AR technology in your business? If you have any questions, we’re happy to help you and invite you to take a look at our product that can be implemented for your business. More info: (Putri-Fortuna/News)

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